With our Efes Haus craft beer packaging designs, we’ve made it to the shortlist of Pentawards 2025, one of the world’s most prestigious packaging design competitions!

In the designs of Efes Haus, competing in the Beer and Cider category, we drew inspiration from the aesthetics of stained glass to reflect the brand’s craft spirit. At the center, we placed a house illustration referencing both the shape of the ‘H’ in the brand name and its meaning in German. Surrounding the house, we incorporated illustrations that represent each beer variety, uniquely crafted in flavor.

Label design: Orhan Irmak Tasarım – Bottle design: Şişecam / Alp Aruca.