Celebrating its 20th anniversary in creative packaging design, Orhan Irmak Tasarım has created the packaging for the Asperox Sparx product line. Sparx includes a range of dishwasher products such as dishwasher tablets, machine cleaners, rinse aids and dishwasher salt.

The journey began with the design of the Asperox Sparx Diamond dishwasher capsules. Inspired by the capsule’s iconic shape, the team placed it at the heart of the design, building a compelling visual world around it. This distinctive form also emphasizes the product’s four-phase formula, with each color highlighting a different functional benefit. The result is a clean yet bold visual language that stands out on shelves while communicating high performance.

Following the successful launch and positive reception of Sparx, the product line expanded with additional offerings. The visual identity created for the capsules was extended to the rinse aid, machine cleaner, and salt products, ensuring a cohesive brand architecture across the range.

Dr. Orhan Irmak notes: “The striking color palette we adopted and the angular lines referencing our diamond-inspired logo helped reinforce the high-performance image of the brand.”

Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.